Specialised Amazon Advertising Intelligence

The Pearl in
Your Amazon Data

Oyster AI Tech extracts transformative insight from Amazon Marketing Cloud and Amazon Marketing Stream — combining clean room analytics with real-time signals and generative AI to build brands that compound.

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5yr
AMC Purchase Signal History
1hr
AMS Real-Time Granularity
7
GenAI-Powered Services

The Foundation

Two Platforms.
One Intelligence Layer.

AMC and AMS form a complementary intelligence stack: deep strategic insight and real-time tactical execution — unified by AI-powered interpretation.

Amazon Marketing Cloud

The Clean Room for
Strategic Intelligence

A privacy-safe AWS clean room where your Amazon Ads signals, first-party data, and third-party datasets converge. Query the full customer journey — Sponsored Ads, DSP, Prime Video, Amazon Live — without exposing raw user data.

  • Up to 5 years of purchase signal history for LTV & seasonality modelling
  • Cross-channel path-to-conversion & multi-touch attribution
  • Custom audience creation activated to Amazon DSP & Sponsored Ads
  • Prime Video viewership & Amazon Live engagement signals (2025+)
  • Ads Agent on Amazon Bedrock generates analytics + audience SQL in natural language
  • Custom ML model training on AMC signals in a privacy-safe environment
Amazon Marketing Stream

Real-Time Signals for
Tactical Execution

A push-based streaming service delivering near real-time hourly campaign metrics to your AWS account — Sponsored Products, Brands, and Display — without API throttling.

  • Near real-time hourly granularity across all Sponsored ad types
  • Targeting expression performance by placement, updated every hour
  • Budget consumption alerts and campaign change notifications
  • Campaign diagnostics & recommendations dataset (beta)
  • Proven: 15% avg. conversion rate lift & 10% ACOS reduction via hourly bidding
  • Zero polling throttle — push-model via Amazon SQS

What We Build

Seven Services.
Built on Signal.

Every engagement is an LLM-augmented intelligence product — not a dashboard. We compress the time from signal to story to action.

AMC Insight Narrator

AMC query outputs feed into an LLM that generates plain-English weekly brand health narratives — path-to-conversion patterns, frequency curve analysis, new-to-brand ratios — democratising clean room intelligence beyond your data team.

AMC + LLM

AMS Anomaly Interpreter

Watches AMS's hourly stream for budget burnout, CTR drops, or conversion spikes. An LLM agent generates human-readable alerts with recommended actions — bid changes and budget reallocation rationales pre-drafted and ready to approve.

AMS + LLM Agent

Customer Journey Persona Engine

Cross-channel journey sequences from AMC feed an LLM to generate behavioural buyer archetypes — "The Consideration Cycler," "The Audio-to-Basket Converter" — that directly inform creative briefs, messaging hierarchy, and media sequencing strategy.

AMC + GenAI

LTV-Weighted Creative Briefing

AMC's high-LTV audience attributes feed an LLM that auto-generates creative briefs tailored to each segment — closing the loop from AMC insight to creative brief to Amazon Creative Agent production.

AMC + LLM

Prime Video × Brand Intelligence

AMC's Prime Video viewership signals (content title, genre, show-level engagement) cross-referenced with brand audience data — surfacing contextual creative angles so messaging meets culture where your best customers actually live.

AMC + Prime Video Signals

Automated Seasonal Playbook Generator

AMC's 5-year lookback and AMS intra-day patterns feed an LLM that builds a full pre-season campaign blueprint: which audiences to build now, what hour-of-day bid curves to pre-load, which creative sequences proved effective, and precise budget pacing — rendered as an actionable playbook before you brief the team. Prime Day, Q4, and category peak events covered.

AMC + AMS + GenAI

Custom ML Model + LLM Explainability

We train proprietary models on your AMC signals then wrap outputs in an LLM explainability layer — translating black-box scores into plain English your team can brief from.

AMC Custom Models + LLM

The Process

From Signal to Strategy

A repeatable intelligence loop that compounds with every campaign cycle.

  1. Signal Ingestion

    We connect AMC to your first-party data, onboarded third parties, and Prime Video signals. AMS subscribed to your AWS account — hourly data flowing from day one.

  2. AI-Augmented Analysis

    Ads Agent and our LLM pipeline translate query outputs and stream events into plain-English insight, anomaly alerts, persona narratives, and creative briefs — automatically.

  3. Audience & Campaign Activation

    AMC-built audiences activate to Amazon DSP and Sponsored Ads. AMS-triggered bid rules and budget pacing go live. Every insight has a direct activation path.

  4. Compounding Feedback Loop

    Performance feeds back into AMC. Custom ML models retrain. Seasonal playbooks update. The intelligence stack becomes a durable brand asset, not a one-time engagement.

Why Oyster AI Tech

Data Engineers
Who Speak
Brand.

Most AMC implementations stop at dashboards. We build intelligence pipelines — Python-native, AWS-native, designed for the reliability standards of high-throughput production systems.

We bridge the gap between what AMC and AMS can theoretically deliver and what actually ships into campaigns — with LLMs doing the interpretation work that shouldn't require a data team on standby.

Real-Time Infrastructure, Not Just Reports

AMS pipelines built with production-grade reliability — event-driven, not polled. Sub-hour signal-to-action loops that run 24/7.

Privacy-Safe by Architecture

AMC's clean room enforces aggregated-only outputs by design. Built on AWS Clean Rooms — your raw customer data is never exposed.

LLM Layer That Earns Its Place

Every LLM integration compresses a real decision cycle — from query generation to insight narrative to creative brief to bid recommendation.

Built for Compounding Returns

Custom ML models retrain on your AMC signals. Seasonal playbooks improve year-over-year. Intelligence becomes a durable brand asset.

Full-Stack Ownership

From AMC SQL and AMS subscriptions to Python pipelines, AWS infrastructure, and LLM orchestration — one team, no coordination tax.

Technology Foundation

Built on the Right Stack

Every tool chosen for production-grade performance, not convention.

Amazon Marketing Cloud
Amazon Marketing Stream
AWS Clean Rooms
Amazon DSP API
Amazon Bedrock
Ads Agent SDK
Amazon SQS
AWS S3
Python
PostgreSQL
DuckDB
Polars
Claude API
LLM Orchestration
Custom ML Modelling
Prime Video Signals
Amazon Live Signals

FAQ

Common Questions

Everything you need to know before getting started.

Amazon Marketing Cloud is a privacy-safe, cloud-based clean room built on AWS Clean Rooms. It lets advertisers query event-level signals across Sponsored Ads, DSP, Prime Video, and Amazon Live — combined with first-party and third-party data — to generate aggregated, anonymous insights and custom audiences activated to Amazon DSP and Sponsored Ads.
Amazon Marketing Stream is a push-based streaming service delivering near real-time hourly campaign metrics to your AWS account — covering Sponsored Products, Sponsored Brands, and Sponsored Display — without API throttling. Unlike pull-based reporting, AMS proactively sends data so you can react to budget burnout or bid opportunities within the same hour.
Not necessarily. We can help you get access and set up your AMC instance from scratch. For AMS, you need an active Amazon Ads API token and an AWS account — both of which we can guide you through. We also work with brands that already have AMC access but want to extract more value from it.
We build LLM pipelines between raw AMC query outputs / AMS signal streams and the decisions brands need to make — translating SQL tables and stream events into plain-English narratives, anomaly alerts, buyer persona descriptions, creative briefs, and seasonal playbooks. Every LLM integration has a clear compression goal: fewer hours between signal and action.
Yes. AMC only accepts pseudonymised inputs and only outputs aggregated, anonymous results — your raw customer data is never exportable and Amazon itself cannot access it. Our pipelines only interact with these aggregated outputs. AMS delivers campaign-level performance signals, not user-level data. Privacy-safe architecture is non-negotiable in how we build.
We work with brand-direct sellers and vendors on Amazon, as well as agencies managing multi-brand portfolios. Our services suit advertisers running Amazon DSP, Sponsored Ads at meaningful scale, or those investing in Prime Video placements who want to connect that spend to measurable retail outcomes.

Get Started

Ready to Find
Your Pearl?

Tell us about your brand, your Amazon Ads setup, and the gap you're trying to close. We'll scope the right combination of AMC, AMS, and AI services for your goals.

Emailhello@oysteraitech.com
SpecialisationAMC · AMS · GenAI for Amazon Ads
Built forBrands & Amazon Advertising Agencies
Response timeWithin 1 business day

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